How to Optimize your Website in Google

Name Your Website Well

This is probably one of the most important steps in naming your web site or page.

A good name for your webpage will make people more familiar with it and want to visit it.

You want people to be able to find your webpage easily.

There are some common header names that can help search engines index your document.

Search engine indexes use something called “spidering”, which stands for web survey. Spidering goes through entire websites, gathering information from all pages.

When someone searches for a topic (or person’s name) there is a chance that he/she will appear at the top of the search results. More likely than not, then, you’ll get back a link to www.starthivana.com – if you’re new here, click ahead to Part 2!

Choose a Platform for Your Site

You can use either WordPress or Sharepoint to create web pages online. If you have a budget, there are also VPSes, where you pay per hour for command line access.

If you are more comfortable with sharepoint, that’s an extra degree of freedom/security. With spss code deployment, you can adjust things like themes and templates.

WordPress is great at tweaking the look and feel of your page, but may not give you as much control over content management. Both platforms will get the job done in terms of layout, however.

Set Goals for Your Web Page

When you set goals for your webpage, you plan to achieve them. You will work hard to get people to click on your website and visit it so that they can buy what you are selling or getting information about.

Your goal should be focused, simple, and unambiguous. For example, if your main goal is to generate sales, then your focus could be simply “Generate Sales”, while your ambiguous goal might be “Increase retail transactions”.

The more specific your goal is, the harder it will be to accomplish. This is because there is a lot of competition in the online market place today with many businesses trying to reach similar objectives.

If you have a highly competitive objective, you need to think differently. It doesn't matter how good your product is if no one knows you exist.

Think carefully about who you want to do business with, where you are located, and what languages you use. Then think about your customers, including what kind of content they prefer (reading vs watching videos) and what time of day they like to read/watch (morning, afternoon, evening).

Finally, decide which social media platforms you prefer and why. If you want to increase engagement or traffic, then you must commit to using these tools regularly.

Put yourself in your customer's shoes – what topics interest them, what questions do they have, etc.? Chances are that you cover some of these things when setting up your budget.

Develop Your Content

If you want to get results from your web page, you have to put efforts in content development. Search engines don’t like empty pages – they can’t search them.

So how do I develop my content?

There are some techniques that always work.

First thing is to give value to the reader. If you talk down to the reader or assume that they know something, they will leave the page immediately. You must use simple language and avoid technical terms as much as possible.

Second, be reliable. Readers ask questions because they need information. Let them know where you are coming from and what your level of knowledge is. For example, if they ask whether coffee drinking is healthy, tell them that there is not enough evidence one way or another.

Third, be honest. Don’t make claims that you cannot back up. If you say that you can reduce fat by using olive oil, for example, then provide specific examples showing that olive oil helps reduce total cholesterol and LDL (bad) cholesterol.

Fourth, be direct. Tell readers what the article is going to say and why it is important. The more effective you are at telling a story, the better result you will get.

Fifth, be professional. When we were writing articles for our website, we worked hard to create a new audience base. We used words that told our stories, works that showed our expertise, and images that illustrated facts. We tried to be consistent throughout each piece so that people would feel confident in their choice.

Sixth, be yourself. Have confidence in yourself and in your ideas. People may even think you are cool for being who you are.

Distribute Links to Your Webpage

When someone visits your webpage, they will see either a snapshot of the web or a list of search results. If you want people to visit your website, it is important that they recognize your page and link out from other sites they have come across yours in.

The majority of visitors who arrive at your site will be looking for information on specific topics or products. Distributing links to your pages helps people find what they’re searching for and leads them to make purchase decisions.

There are several ways to distribute links to your webpage. One way is to include links in other websites- usually in the form of advertising. Make sure those websites follow good blogging practices by having keywords relevant to your webpage in their title and metadata (the meta data is info that help browsers like the google chrome browser decide how to display a page).

Another way to spread the word about your page is to sign up with social networking sites such as facebook, twitter, and instagram. These services provide options for creating an account free off charge. Once you are signed up, begin posting comments using your actual name so people can connect with you.

You also can use social media to announce events, competitions, apps, movies, books, and discounts. People tend to trust others when it comes to sharing personal details and opinions. You should avoid talking about yourself and your content unless you are comfortable doing so.

Maximize Clicks From Search Engines

When people search for information about your business, you want them to find the best page they can on your website. To achieve this goal, put your most important info at the top of the web page where others are likely to start their search.

If someone is looking for what you have to offer, go ahead and ask others if there’s anything specific they would like help with. That way, you can direct them to another part of the site that covers other topics as well.

For example, say you own a hotel in a city that has an unusual local culture. Perhaps you wish to promote your hotel as unique or culturally significant.

You could use keywords such as “culturally significant” or “unique” to attract customers who are familiar with the topic. Then keep related listings of events by type (cultural, seasonal, etc.) and rating (4-star reviews vs. 2-star reviews) so visitors know how to best utilize your pages.

Get Detailed Analytics About Your Webpages

Most website owners do not take time to see what things really work and don’t work in terms of online marketing. They just put up a web page and think that anything will work.

However, if you want to optimize your webpage for the search engine then you need to know how to use links and where to place them so that they have the most effect.

There are many different tools that can help you with this. One of the best is Tracker. More and more people are starting to use it because it helps with tracking everything you do on any website.

Google Analytics is a free tool from Google that shows you very specific information about each of your pages. You can view it through their interface or download the data directly off the server.

People used to call this “tagging” your site. What happens is, you install some code files that automatically identify your tag when someone clicks on it to open a new page. This way you can track something called “tags” or keywords.

These keywords could be the first words entered into a browser by a user who lands on one of your pages. The second set of words is middle-listed among your pages. Finally, there is a list of all those keywords users who typed in search terms and came across one of your pages.

This process takes place regardless of whether you use Search Engine Marketing (SEM) techniques like keyword optimization or paid advertising.

In order to effectively use these tools, you need to understand how to interpret the data they provide. For example, look at which tags people use to find pages, and figure out why they use these tags. Is the tag related to the topic being discussed? Or is it because they read the title on the page?

You also should understand why certain tags get used frequently and others less often. Keep in mind that consistent usage does not necessarily mean that the tag is important.

Learn How to Optimize Videos for Search

More than one billion people visit YouTube every month. And, if you have a video that you’d like to promote, you should know how to optimize it for search engines such as Facebook, Twitter, and Google+.

Google+ is by far my favorite social network, but I can also see connections between images and videos on different social networks. Let’s say you have a website with an image or two and a short video featuring your product. It may be visually interesting, but probably needs improvement when it comes to giving viewers an amazing experience.

You can improve the viewer experience on any platform; together they are called digital media. When you download a mobile app, make sure you “Like” it. Subscribe to digital magazines! If there’s something you want to read online, you can find it easily through Digital Magazine Distributors.

Magazines do not expire as quickly as physical products, so publishers prefer this method of marketing. You just need to visit their websites occasionally to check for new issues.

Digital magazine distributors offer custom publishing services so you don’t have to invest time in learning how to create content. Also, many will take care of advertising for you.

So what are you waiting for? Build some confidence in yourself and learn how to optimize those videos for search. Who knows, maybe next week we'll look into more detail about branding and marketing.

Use Important Keywords in the Title and Tag of Pages

The title and tags of web pages are two of the most critical pieces of information that search engines use to determine what a page is about and how it should display.

While there’s not much you can do to boost your rank if you don’t have any content, you can use everything else to better your ranking by using accurate titles and tags.

Keywords in buttons, links, or other navigation elements will help users find those items more quickly. If you insert key words into articles, menus, and comments, they will help people find things.

If you work hard on annotating web pages with relevant terms, then you can improve your rankings by carefully choosing which annotations readers see first when they search for data points related to your site.

Some browsers offer private browsing modes that prevent leaving identifiable traffic patterns used for advertising tracking. These filters allow you to hide all the data associated with your surfing so that companies cannot track you anymore.